Pricing is certainly important in any business. However to home business owners pricing may not be the most important consideration. Let’s analyze a couple of factors that you must take into consideration when you consider pricing.Most home business owners are actually promoting the business opportunity as their primary product. They may also offer other products that relate to that opportunity including Internet marketing training and so on.Because there are so many opportunities available on the market today you need to be conscious of what your competition is doing.Pricing is important, but understanding your target market is more important. For example if you are going to promote an opportunity that costs $1000 to join you would not want to do that in free classified ad directories.Also hanging out in free advertising forums is not going to be the place to promote a high ticket home business opportunity. This is one example of how to fail promoting your opportunity to the wrong market.The flipside of that would be promoting a low income home business opportunity to a high end market. The chances of you successfully creating an income doing it this way are greatly diminished.So that is one important factor. You need to understand your market and adjust your pricing accordingly.Another important consideration is how you go about packaging your products. There are numerous examples of successful home business owners who are able to command a higher price because they offer more than their competitors are offering.An example of this would be presenting your home business opportunity and also including a one hour free consultation. You let your prospects know that you normally charge $100 an hour for your time. This is giving them a tremendous value as well has giving you something different to offer then everyone else.This is why you see so many bonuses added to specific opportunities. These bonuses include Internet marketing training, graphics, marketing videos, and so on. The opportunity may be very good at the price you are presenting it, but the bonuses are what help seal the deal.Ultimately you have to determine how proud you are of the home business products you are promoting. Low pricing does not always represent a good value, and that should be taken into consideration when establishing the product prices you are promoting.In summary be sure know who your target market is before you establish or pricing. Then include bonuses to increase the perceived value!